About 

Meredith Gieskes is a marketing, content, and public relations strategist with over 12 years of experience leading consumer-focused brands within the beauty, fashion, healthcare, and wellness industries. With a background in journalism, Meredith began her career as a writer and editor at ELLE.com, VanityFair.com, and LuckyMag.com before joining Birchbox as one of its first employees. During her tenure there, the company grew from a handful of employees to a few hundred—and Meredith discovered her passion for both startups and brand storytelling. After three and a half years, she was eager to return somewhere early-stage, which led her to roles at two other NYC-based start-ups, first overseeing the marketing department at Shoptiques and brand marketing at Maven.  Most recently, she served as the interim VP, Marketing at Virgin Sport, a fitness events startup within Sir Richard Branson’s Virgin Group. While there she led all of the portfolio events to profitability while simultaneously cutting acquisition costs.